Client Project | UI/UX + Web Design

Luxe Locks is a premium salon brand focused on delivering high-end beauty services with a refined, luxurious customer experience. The objective of this project was to design a modern landing page that reflects elegance, builds trust, and encourages users to book appointments seamlessly.

Client: Luxe Locks Salon
Industry: Beauty & Wellness
Platform: Wix Studio
Deliverables: Landing Page Design, Visual Branding Direction, UX Layout

Project Goals

  • Create a visually premium and modern salon website.

  • Build trust and credibility for new customers.

  • Highlight services clearly and attract bookings.

  • Maintain clean usability across desktop and mobile.

  • Reflect the brand’s upscale positioning through design choices.

Typography & UI Style

  • Clean and modern typography was selected for easy readability.

  • Bold headings establish strong visual hierarchy.

  • Spacing and alignment were carefully maintained to keep the layout uncluttered.

  • Subtle animations and hover effects enhance interactivity without distraction.

A cartoon girl sitting cross-legged with a big smile, raising her right hand, with a glowing light bulb above her head representing an idea.
Interior of a beauty salon or hair studio with styling chairs in front of mirrors, decorated with patterned wallpaper and a reception area. Text overlay promoting beauty services.
A stylist with long blonde hair styled in a half-up bun, wearing a floral blouse and black apron, is cutting a woman's hair in a modern salon. The woman has long brown hair and is seated in a black salon chair.
A hairdresser cutting a person's hair on the left, and a woman with styled hair and highlights on the right.
A woman with closed eyes getting her hair washed at a salon, with a bar of soap or shampoo lathering on her hair and a person caring for her.
A woman at a hair salon getting her hair styled by a stylist, with a salon background. Next to the woman, there is an online form with fields for first name, last name, email, phone number, and a message, along with a submit button.

Visual Direction & Color Strategy

The client specifically requested a dark theme with gold as a secondary accent color to convey a high-end and sophisticated brand identity.

Why Dark Theme?

  • Dark backgrounds create a sense of elegance, exclusivity, and depth.

  • Helps premium visuals and typography stand out clearly.

  • Gives the website a modern and polished appearance.

Why Gold Accent?

  • Gold symbolizes luxury, prestige, and quality.

  • It enhances brand perception and creates a premium feel.

  • Used strategically for buttons, headings, icons, and highlights to guide user attention.