Client Project | Branding & Visual Design

Brewline Café is a late-night coffee brand designed for night owls, students, and creatives who seek a cozy yet energizing space after hours. The objective of this project was to create a distinctive brand identity and engaging social media visuals that communicate the café’s unique late-night personality, encourage foot traffic, and build strong brand recognition.

Client: Brewline Cafe
Industry: Food & Beverage
Platform: Illustrator
Deliverables: Logo Design, Social Media Post Design, Visual Branding Direction

Project Goals

  • Create a memorable logo that reflects the café’s late-night concept.

  • Build a strong and recognizable brand identity.

  • Communicate the café’s operating hours and new product launches clearly through social media.

  • Attract students, creatives, and late-night customers.

  • Maintain visual consistency across branding assets..

Logo Concept & Visual Identity

The logo was designed as a line art combination of an owl and a coffee mug, symbolizing alertness, creativity, and late-night energy.

A brown color palette was selected to represent warmth, comfort, and the richness of freshly brewed coffee. Brown also adds an organic, grounded feel that balances the energetic late-night concept while keeping the brand approachable and cozy.

The line art style keeps the logo minimal, modern, and highly versatile, allowing it to scale easily across digital platforms, packaging, and signage while maintaining clarity and consistency.

A cartoon girl with black hair, red cheeks, and a white shirt sitting cross-legged on the floor, smiling and pointing at a glowing light bulb above her head.
A logo featuring a coffee cup with an owl's face design and the word 'BREWLINE' underneath.
A cafe sign with a cute cartoon owl in the center, surrounded by a coffee mug, a coffee bean, and clouds, with the text 'Brewling Cafe Coffee After Dark' and a tagline 'When the city sleeps, the brews keep flowing.'
A promotional graphic for Brewline coffee shop featuring a glass mug of coffee topped with whipped cream and sprinkled with cocoa powder, with text about obsession and a description of creamy, dreamy, whipped coffee.
White coffee mug with a logo of an owl face and the word 'BREWLIME' printed on it, placed on a wooden table in a cozy, warmly lit cafe with blurred customers in the background.
A white mug with a black lid and a cartoon owl face logo, labeled 'BREWLINE,' placed on a dark gray stone block against a dark background.

Social Media Design Strategy

The social media posts were designed to highlight two key business messages:

  • Open Till Late Night — reinforcing the café’s unique operating hours and positioning it as a go-to destination for late-night coffee lovers.

  • New Drinks Launch — generating excitement and encouraging repeat visits through visually engaging promotions.

The layouts focus on bold typography, clear messaging, and strong visual hierarchy to ensure readability across mobile screens. The designs maintain brand consistency through color usage, minimal composition, and cohesive styling, helping the brand remain recognizable across platforms.